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The Halifax, Britain’s biggest mortgage lender, this week kicks off a two-year pounds 130m marketing drive comprising new advertising, product development and staff training.The bank is raising its ad-spend from pounds 11m to pounds 15m a year and unveiling a new TV campaign which aims to show the positive role the Halifax plays in the community by helping people to help others. The ads show how the Halifax, by helping one...
Amongst the acceptance speeches, Charles Dance caused a stir by effectively biting the hands that fed him. After collecting his Best Actor Award for Shadowlands, Dance pulled out a sheet of paper and disdainfully re-read a clutch of “sobering”, unflattering reviews from earlier in his career. Written by Robert Gore-Langton (formerly of the Daily Express), our own Michael Coveney (then of the Daily Mail) and Charles Spencer (stood next...